To achieve this goal, LOOKFANTASTIC opted for TikTok for Business’ diverse product suite solution called Smart Bundling, kicking off with a 24-hour TopView ad on Black Friday. TopView, as TikTok’s premium ad placement, is the first ad users see when opening TikTok. LOOKFANTASTIC aimed to enhance coverage among their target audience of females aged 18 and above during the retail peak trading period using this product.

In terms of creativity, the brand chose to collaborate with five influencers. Apart from each sharing their favorite beauty products, they encouraged potential audiences to take full advantage of the special offers during Cyber Weekend. The influencers’ creations also integrated TikTok-style elements like split screens and voiceovers, maintaining the content’s authenticity while enhancing user engagement and discussion around the topic.

Building upon high-quality native creativity, LOOKFANTASTIC also utilized TopView and Top Feed to drive high-quality traffic to their website. Consumers could redeem exclusive TikTok discount codes on the website, strengthening the marketing conversion effect through a more comprehensive consumer journey.