TikTok is a globally leading short video platform with a massive young user base and rich content creation tools. To enhance brand affinity, OPPO launched the #MakeYourMiracle brand campaign during the Champions League. They integrated sports events, celebrity influence, and creative interactive gameplay, utilizing resources such as Branded Mission, TopView, and Reach&Frequency ad products to create a multinational, cross-domain integrated marketing project.

To fully demonstrate the highlights of OPPO’s new foldable smartphone and engage users actively, the project used TikTok’s unique duet split-screen collaboration format. Users could participate in the #MakeYourMiracle challenge and collaborate with soccer star KAKA in a duet video. This collaboration allowed users to visually experience the charm of the new foldable product and interact with KAKA as “teammates.” Under the witness of the OPPO Find N2 Flip, users caught the football passed by KAKA, interacting to achieve the perfect shot and create their own “miracle.” This engaging gameplay increased user participation and enhanced brand and product awareness and affinity.

Moreover, OPPO invited influencers from different categories such as lifestyle, beauty, and comedy in the Asia-Pacific region to demonstrate the collaborative shooting gameplay, conveying OPPO’s sense of technology and breaking boundaries across sports, entertainment, and other categories. Additionally, OPPO invited KAKA to participate in offline activities to drive O2O interaction, actively engaging KAKA’s fans, bridging online and offline interactions, and increasing brand awareness and affinity in the Asia-Pacific region.